You can spend an arm and a leg on an agency, or $80 to $100K a year plus benefits on an
in-house employee who gets burned out in 8 months, leaving right where you
Or you can work with us.
What we definitely ARE NOT:
A mill – Buy cheap. Buy twice. Extremely few
companies who use content mills end up happy with the results. Content mills
significantly devalue both content and writers because they pay very little to
be able to charge you very little, and guess what? You get what you pay for.
An agency – Agencies focus on their bottom line
by taking on as much work and as many clients as possible. The client relationship
is usually strained by lack of personalization or a true understanding of the
client’s voice, audience, brand, or related content needs. Also – most SEO
agencies don’t know anything about content marketing, and most content
marketing agencies don’t know anything about SEO.
A CRM, content management system, automized
content producer, digital content analyzer, SAAS, or big data something or
other. Knowing your audience helps. And so does data – to a point. But reducing
your content strategy to data and numbers is like reducing your customers to
robots – and they deserve more credit than that.
What We Can Do For You
We’re here to help you with content. Period. Whether you
need to develop or realign brand messaging, revamp product pages,
repurpose blog posts (or write new ones), edit blog posts, ensure a typo-free website, build your initial website copy or brand voice, write white papers or video scripts,
put together a content strategy, or build an entire inbound marketing funnel –
we can do it.
We have more than 20 years of professional writing and editing experience, including content writing and strategy for companies of all types and sizes and across a range of verticals. We understand SEO and its impact. We can write, sculpt, tell stories. We will get people to click and convert.
WE BELIEVE IN:
VOICE - Every single word of copy on your website should have a purpose. And every word should feel like it was written by an actual human being.
CLARITY - Every visitor is a special guest. They should never feel lost or like they don't have a host.
RELEVANCY - You should be speaking directly into the eyes of your audience, not askance, or looking at their left ear.
RELATABILITY - If you really know your customers you know their pain points and can address them from their POV, and this is what will get them to listen.
No matter the industry, if new visitors to your website see
all of the above, believe us, they will become customers.