You can spend an arm and a leg on an agency, or $80 to $100K a year plus benefits on an in-house employee who gets burned out in 8 months, leaving right where you started.

Or you can work with us.

What we definitely ARE NOT:

1.     A mill – Buy cheap. Buy twice. Extremely few companies who use content mills end up happy with the results. Content mills significantly devalue both content and writers because they pay very little to be able to charge you very little, and guess what? You get what you pay for.

2.     An agency – Agencies focus on their bottom line by taking on as much work and as many clients as possible. The client relationship is usually strained by lack of personalization or a true understanding of the client’s voice, audience, brand, or related content needs. Also – most SEO agencies don’t know anything about content marketing, and most content marketing agencies don’t know anything about SEO.

3.     A CRM, content management system, automized content producer, digital content analyzer, SAAS, or big data something or other. Knowing your audience helps. And so does data – to a point. But reducing your content strategy to data and numbers is like reducing your customers to robots – and they deserve more credit than that.  

What We Can Do For You

We’re here to help you with content. Period. Whether you need to develop or realign brand messaging, revamp product pages, repurpose blog posts (or write new ones), edit blog posts, ensure a typo-free website, build your initial website copy or brand voice, write white papers or video scripts, put together a content strategy, or build an entire inbound marketing funnel – we can do it. 

We have more than 20 years of professional writing and editing experience, including content writing and strategy for companies of all types and sizes and across a range of verticals. We understand SEO and its impact. We can write, sculpt, tell stories. We will get people to click and convert. 

WE BELIEVE IN:

VOICE - Every single word of copy on your website should have a purpose. And every word should feel like it was written by an actual human being. 

CLARITY - Every visitor is a special guest. They should never feel lost or like they don't have a host. 

RELEVANCY - You should be speaking directly into the eyes of your audience, not askance, or looking at their left ear. 

RELATABILITY - If you really know your customers you know their pain points and can address them from their POV, and this is what will get them to listen. 

No matter the industry, if new visitors to your website see all of the above, believe us, they will become customers.

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